vitra

Vitra | newest items | Milan designweek 2017

24 april 2017

Vitra

newest items

Milan designweek 2017

↓NL

 

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

 

 

The Design week in Milan is always THE event of the year, where brands and designers show the newest new. So did Vitra. This year Vitra presented the newest items in big “boxes” where an interior setting was created. As always very inspiring!

Explicit choices are made in the color pallets, upholstery and floor covering that are used. Vitra always manages to create a welcome and home feeling. Even in a booth at a very big fair! My compliments for that.

This year the new items are the Grand Sofà by designer Antonio Citterio and the Softshell Side Chair by the brothers Bouroullec. Also a few new variants of the Mariposa Sofa by Edward Barber and Jay Osgerby and new version of the East River Chair by Hella Jongerius. Last bust not least Vitra adds two new fabrics.

As if that wasn’t enough, there are also some updates of design classics such as the Table Flavigny by Jean Prouvé and the Eames Coffee Table by famous designing partners Charles en Ray Eames.

Not mentioned in the list, but one of my favorite chairs in the collection is the coconut chair. I’m glad that Vitra is picking up this beautiful design more often in the presentations lately.

Overall I sensed a stylish feminine feeling in most of the settings, with colors in ton-sur-ton pallets. One of the boxes had a bit of an odd twist which I like very much.

It felt like a very personal mix with lot’s of unique pieces, but as always combined in a very beautiful “collage” way. Very Vitra! I wonder if you know which box I mean :-) And one box was a bit more manly classic style.

For more info go over to Vitra.

Enjoy!

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

Vitra | Milan designweek 2017 | C-More

 

 

Vitra

Milan designweek 2017

C-More

 

De Design week in Milaan is altijd hèt design event van het jaar, waar de merken en ontwerpers het nieuwste van het nieuwste tonen.Vitra natuurlijk ook. Dit jaar presenteerden zij de nieuwste items in grote “boxen”, waarin een interieur opstelling is gemaakt. Zoals altijd weer zeer inspirerend!

Expliciete kleur-, stoffering en vloerbedekking keuzes zijn gemaakt. Vitra slaagt er altijd in een welkom en thuisgevoel te creëren. Zelfs in een stand op een zeer grote beurs! Mijn complimenten daarvoor.

Dit jaar zijn de nieuwe items de Grand Sofa van designer Antonio Citterio en de Softshell Side Chair door de broers Bouroullec. Ook zijn er een paar nieuwe varianten van de Mariposa Sofa door Edward Barber en Jay Osgerby en de nieuwe versie van de East River Chair van Hella Jongerius. Last bust not least introduceert Vitra twee nieuwe stoffen.

Alsof dat nog niet genoeg is, zijn er ook een aantal updates van design klassiekers zoals de tabel Flavigny door Jean Prouvé en de Eames Coffee Table ontworpen door het beroemde ontwerpers duo Charles en Ray Eames.

Niet vermeld in de lijst, maar wel een van mijn favoriete stoelen in de collectie is de Coconut Chair. Ik ben blij dat Vitra dit mooie ontwerp vaker laat zien de laatste tijd.

Over het algemeen spotte ik een stijlvolle vrouwelijke stijl in de presentatie, met een ton-sur-ton kleurpallet. Eén van de boxen had een beetje een vreemde twist die ik erg kan waarderen.

Die setting voelde als een zeer persoonlijke mix met veel unieke stukken, maar op een heel mooi “collage” manier gecombineerd. Zeer des Vitra’s! Ik vraag me af of jij gelijk weet welke box ik bedoel :-) En was ook een box in een wat meer mannelijke en klassiekere stijl.

Voor meer info ga naar Vitra.

Geniet!

Get lucky with Vitra ! Win a Lounge Chair or a Grand Repos

1 januari 2017

Get lucky with Vitra !

Win a Lounge Chair

or a Grand Repos

#IwantaLoungeChair

↓NL

 

vitra-grand-repos-win-2

 

 

Happy New Year!! Maybe this is your lucky day?? Did you know you can actually win the Special Winter Edition of a Vitra Eames Lounge Chair or Vitra Citterio Grand Repos Chair? Unbelievable isn’t it? Such a beautiful price! These two chairs are both timeless designs and of very high quality. Just perfect.

The only thing you have to do is take a picture of you in your favorite chair, The Lounge Chair or The Grand Repos, at your Vitra dealer, post it on Facebook and/or Instagram with the hashtags: #IwantaLoungeChair #Vitra #(your country’s name) by 31 January 2017 and follow @vitra on Instagram and like www.facebook.com/vitra on Facebook.

That alone will make you smile, even without winning one!

The elegant Grand Repos lounge chair in the soft Noble Velour limited winter edition will make you feel so stylish and sophisticated. The chair is perfect for long relaxing and cozy winter weekends. Especially in the beautiful colors bordeaux red, ivy green or dark blue. Just sit and enjoy the comfort of this chair with it’s inviting armrests and high winged backrest and swivel base. Need I say more?

And what can I tell you about the Lounge Chair you don’t already know? It’s THE worldwide known Classic Design Chair designed by the couple Ray and Charles Eames in 1956. The design is still timeless and fit’s in almost every interior style. This special winter edition has a black fabric upholstery called Twill and a reddish pallisander wooden shell. What a beauty!

I know I’m going to run to take my picture in one of these chairs and post it on Instagram :-) What about you?

You can join until 31 januari 2017, and just one picture per person. Additional information can be found in the Terms and Conditions of participation.

 

More info at Vitra #iwantaloungechair

Good luck and Enjoy!

So….. this is me in my most favorite chair at my most favorite #interiordesignstore #Mobilia!! It’s the #LoungeChair designed by #Eames by #Vitra ! I’m joining the contest to win one. #IwantaLoungeChair #Vitra #nederland #thenetherlands

 

Get lucky with Vitra | Win a Lounge Chair or a Grand Repos | #IwantaLoungeChair

Get lucky with Vitra | Win a Lounge Chair or a Grand Repos | #IwantaLoungeChair

 

“Get lucky” met Vitra

 Win een Lounge Chair of een Grand Repos

#IwantaLoungeChair

 

Gelukkig Nieuw Jaar!!  Misschien is dit je geluksdag ?? Wist je al dat je de Special Winter Edition van een Vitra Eames Lounge Chair of de Vitra Citterio Grand Repos Chair kunt winnen? Ongelooflijk niet? Wat een mooie prijs! Deze twee stoelen zijn zowel tijdloze ontwerpen als van zeer hoge kwaliteit. Gewoon perfect.

Het enige wat je hoeft te doen is een foto  te nemen van jou in je favoriete stoel, de Lounge Chair of The Grand Repos, bij de Vitra dealer en post de foto op Facebook en / of Instagram met de hashtags: #IwantaLoungeChair #Vitra #(naam van je land) voor 31 januari 2017 en volg @vitra op Instagram en Facebook. Daarvan alleen al ga je glimlachen, zelfs zonder er een te winnen!

In de elegante Grand Repos lounge stoel, in de zachte Noble Velour Special Winter Edition voel je je zo stijlvol en chic. De stoel is ideaal voor heerlijk lange en ontspannen, gezellige winter weekenden. Vooral in deze mooie kleuren bordeaux rood, Ivy groen of donkerblauw. Gewoon heerlijk zitten en genieten van het comfort van deze stoel met zijn uitnodigende armleuningen, hoge rugleuning en draaivoet. Moet ik nog meer vertellen?

En wat kan nog zeggen over de Lounge Chair wat je niet al weet? Het is de bekendste Design klassieker en Lounge Chair wereldwijd, ontworpen door het echtpaar Ray en Charles Eames in 1956. Het ontwerp is nog steeds tijdloos en past in elke interieur stijl. Deze speciale wintereditie heeft een zwarte stoffen bekleding Twill genaamd en een roodachtig pallisander houten schelp. Wat een beauty!

Ik weet wel dat ik snel nog mijn foto ga nemen in een van deze stoelen en ga posten op Instagram :-) En? Hoe zit het met jou?

Deelname kan tot en met 31 januari 2017 en max 1 foto per deelnemer. Aanvullende informatie is te vinden in de  voorwaarden  voor deelname.

Meer info: Vitra #iwantaloungechair

Veel geluk en geniet!

Vitra Schaudepot | Design collection + history | Basel – Weil Am Rhein

29 juli 2016

Vitra Schaudepot

Design collection + history

in Basel – Weil Am Rhein

Scroll ↓ voor NL

 

Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

 

 

Is it really as good as I hope it is? My expectations were so high, that I was a bit worried it could only be disappointing. But no! It was even better than I imagined.

For years, a visit to the Vitra Campus was on my wishlist. I even drove past Basel several times on my way to Italy. But until now, I never got the chance to stop by.

I can only say: please don’t wait as long as I did! Vitra Campus is a real design and architecture heaven. Especially now, with the new ” Shaudepot” designed by Basel- based architects Herzog & de Meuron who also designed the well-known VitraHaus.

At the Vitra Campus you find lots of design furniture, a museum, many exhibitions and beautiful architecture by renowned architects like Frank Ghery, Zaha Hadid, Alvaro Siza, Tadao Ando and many more. For more information and the agenda, I refer to the Vitra Campus Website.

So, I was thrilled to be invited for the opening of the Shaudepot and love to share it here with you.

Vitra has a huge collection of design items, consisting 7000 pieces of furniture and more than 1000 lighting objects, which show a long line of design and furniture history from Europe, the USA and all over the world. Designers like Charles and Ray Eames, Verner Panton, Alexander Girard and many others are presented.

All these years the design furniture and lighting fixture items did not have an actual spot where the collection could be shown to the public because the original Vitra design museum building was more and more used for the temporary collections. And these sometimes very delicate, old and new original pieces need special conditions to preserve them for the future. The original depot, where the items were kept was in a basement and not accessible for the public.

Now, with this new building “Shaudepot”, build on top of the original depot basement ,it’s there for you and me and every design lover, to explore. As said, a huge collection of historical and new key design objects is showcased in a big open space with high shelving units. In the basement, there is even more. There you’ll find a big chest of drawers, with materials, construction- and educational material.

My personal favorite was hard to find because I kept switching from one to the other. At the end, I came to the conclusion that I love many many of them. Some for the design, others for the materials or used techniques, or just for it’s history. But I really felt a bit proud to find so many Dutch Designs amongst the youngest pieces.

About the building itself: I loved it. I heard some people say that the didn’t find it that spectacular or inspiring. But to me, it refers to the original African huts, made out of clay, that protects the inside from to much sun and light.

For me it all made sense: it felt like the earth, presented by the red clay bricks, is protecting something very beautiful inside. Of course translated into a modern, very down to earth and minimal building. Besides that, I loved the beautiful texture of the facade, made out of bricks broken in half and put inside out, creating  this great but minimal look.

After the tour, you can sit down in the new cafe the “Depot Deli” or do some shopping in the foyer at the “Shaudepot Shop” where you can find beautiful design items, presents and books.

Please make sure to stop by on your way to your holiday destination or on your way back! Or plan a special trip to this very inspiring design heaven. You don’t want to miss this. Besides the Shaudepot, there is much much more to see at the Vitra Campus. Take a look at the Vitra Design Museum site for more information.

More information :  Vitra Shaudepot 

 

Enjoy!

 

Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Beautiful facade texture | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Beautiful facade texture | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Beautiful facade texture | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Beautiful facade texture | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Beautiful facade texture | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Beautiful facade texture | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

The collection | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

The collection | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

The collection | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

The collection | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

The collection | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

The collection | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

The collection | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

The collection | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

The collection | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

The collection | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

The collection | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

The collection | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

The collection | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

The collection | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Deli cafe | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Deli cafe | Vitra | new Shaudepot | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Vitra Haus | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

Vitra Haus | Herzog & de Meuron | Vitra Museum | Design Furniture | Key History design pieces | © by C-More

 

VITRA SCHAUDEPOT

DESIGN COLLECTIE + GESCHIEDENIS

IN BASEL – WEIL AM RHEIN

Is het echt zo goed als ik hoop dat het is? Mijn verwachtingen waren zo hoog, dat ik een beetje bang was dat het alleen maar tegen kon vallen. Maar nee! Het was zelfs mooier dan ik had gedacht.

Al jaren stond een bezoek aan de Vitra Campus hoog op mijn verlanglijstje. Ik ben zelfs diverse keren langs Basel gekomen op weg naar Italië. Maar tot nu toe haf ik nooit de kans om er ook te stoppen.

Ik kan alleen maar zeggen: wacht alsjeblieft niet zo lang als ik! De Vitra Campus is een echte design en architectuur hemel op aarde. Zeker nu, met het nieuwe “Shaudepot”, ontworpen door de uit Basel afkomstig  architecten Herzog & de Meuron, die ook het bekende VitraHaus ontwierpen.

In de Vitra Campus vind je tal van design meubelen, een museum, vele tentoonstellingen en prachtige architectuur van beroemde architecten als Frank Ghery, Zaha Hadid, Alvaro Siza, Tadao Ando en nog velen meer. Voor meer informatie en de agenda, verwijs ik naar de Vitra Campus website.

Dus, ik was super blij dat ik werd uitgenodigd voor de opening van het Shaudepot en wil het hier op mijn blog graag met jullie delen.

Vitra heeft een enorme collectie van design items, bestaande uit 7000 meubels en meer dan 1000 lichtobjecten, die samen een lange lijn van design geschiedenis uit Europa, de Verenigde Staten en van over de hele wereld  laten zien. Ontwerpers zoals Charles en Ray Eames, Verner Panton, Alexander Girard en vele anderen worden hier zij aan zij gepresenteerd.

Al die jaren beschikten deze waardevolle items niet over een eigen plek waar de collectie aan het publiek kon worden getoond. Dit omdat het oorspronkelijke Vitra Design Museum meer en meer gebruikt werd voor tijdelijke collecties. En deze, soms zeer delicate, oude en nieuwe originele stukken verdienden een speciale behandeling en opslag zodat ze ook in de toekomst nog te zien en te bewonderen zijn. Het originele depot, waar de items werden bewaard, was in een kelder en niet toegankelijk voor het publiek.

Nu, met dit nieuwe gebouw “Shaudepot” dat boven op de originele depot-kelder is gebouwd, het is de collectie  voor jou en mij en elke design liefhebber toegankelijk om te verkennen. Zoals gezegd, er is een enorme collectie van historische en nieuwe spraakmakende design objecten tentoongesteld, in een grote open ruimte met hoge rekken. In het originele depot in de kelder is zelfs nog meer. Ook vind je daar grote lade kasten met diverse materialen, bouw- en educatief materiaal.

Mijn persoonlijke favoriet was moeilijk te vinden. Ik maar bleef wisselen van het ene naar het andere object. Tot ik tot de conclusie kwam dat ik geen echte faviriet heb:  ik hou van heel veel van de ontwerpen. Sommigen om de vormgeving, anderen voor de materialen of gebruikte techniek, of gewoon vanwege de geschiedenis. Maar ik voelde me wel echt een beetje trots op zoveel Nederlands design tussen de jongste stukken van de colectie.

Over het gebouw zelf: ik vond het geweldig. Ik gehoorde sommige mensen zeggen dat ze het niet zo spectaculair of inspirerend vonden. Maar voor mij verwijst het gebouw naar de oorspronkelijke Afrikaanse hutjes, gemaakt van klei, die de binnenkant beschermen tegen te veel zon en licht.

Voor mij klopte het allemaal: het voelde alsof de aarde, gepresenteerd in de rode bakstenen, iets heel mooi s aan de binnenkant beschermt. Natuurlijk vertaald in een moder, zeer “down to earth” en minimalistisch gebouw. Daarnaast viel ik voor het mooie textuur op de gevel, gemaakt van in tweeën gebroken baksteen met de binnen kant naar buiten geplaatst,  waardoor het een prachtige minimalistiche look creeerde.

Na het ronde museum kun je lekker wat eten of drinken in het nieuwe cafe de “Depot Deli” of gaan winkelen in de foyer bij de “Shaudepot Shop” waar je prachtige design accessires, grotere items, cadeautjes en boeken kunnen vinden.

Tip: Zorg ervoor om echt even te stoppen bij de Vitra Campus, op weg naar, of terug van je vakantiebestemming! Of plan een speciaal reisje naar dit zeer inspirerende ” Design Heaven”. Je wilt het niet missen. En buiten het nieuwe Shaudepot is er nog veel meer te zien op de Vitra Campus: kijkje op de Vitra Design Museum site voor meer informatie.

Meer informatie:  Vitra Shaudepot 

Geniet!

I don’t have a favourite color | Vitra |Book by Hella Jongerius

18 mei 2016

I don’t have a favourite color

a book by Hella Jongerius | Vitra

Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

 

Wow. I don’t know where to start actually. I got this big chance to interview Hella Jongerius, Dutch designer and color specialist, at Casa Vitra during the Milan design week. She is my color hero. She does what I love…. Working with color, designing around color, testing and selecting color ranges… My dream job.

 

Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

 

Ever since I was little I was drawn to color. But not just colored objects. Mostly paint color strips, or the color codes on the milk cartons and other prints. And of course colors in textiles. Again, not just the textile itself, but especially the yarns, the selvedges, the loose threads, the warp and wefts. I loved picking up the magnifying glass and study the clothes I was wearing… And still, to this day I love color arrangements. Just never had the courage to make it my profession. Although, I am an interior color specialist, and graduated on the subject color concepts and trends. So, I think you can imagine that getting the chance to talk to Hella Jongerius was one of my wishes.

Detail of stitched letters on canvas | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

Detail of stitched letters on canvas | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

 

The evening of the Casa Vitra opening, I received the very exclusive book ” I don’t have a favorite colour” by Hella Jongerius for Vitra. It is beautiful. And: She signed it for me!

In the book, Hella tells about her passion for color and textiles. Although, textiles was something she was determined not to study, when she started at the design school in 1988. Crazy how things turn around, isn’t it. The books shows how she experiments and selects the colors for Vitra.

 

Color wheel | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

Color wheel | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

 

One of the first designs she did for Vitra is the Polder Sofa. It’s one of my favorite Sofas. In this design, the concept of color is dominating, being inspired by the Dutch Polder landscape, which mainly consist of rectangle surfaces in a wide range of greens. Beautiful concept.

For Vitra Hella divided the colors into 4 main groups: The Reds, the Greens, the Lights and the Darks. During the Milan design week, Vitra launched the new book at Casa Vitra and at that unique location the interview with Hella Jongerious took place. It was a double interview with journalist Eline Haentjens from Belgium.

Enjoy!

 

Color Wheel | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

Color Wheel | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

 

Can you tell something about the new book: “I don’t have a favorite color”

For over 10 years, I’ve been working with color for Vitra. After these 10 years of research, we figured it would be great to combine all this work in a book. I’m not working as a stylist with color, but more as an author, a color-designer, and color-researcher. Besides working for Vitra, where my work is mostly functional, I also do my own color research. For instance, the black metal oxides project for glazings for vases and a study about daylight and color. That knowledge has always been mixed with the work for Vitra. My first project and design for Vitra was the Polder Sofa. This collaboration has developed and became a long-term commitment in which we build the line of colors and materials for Vitra.

 

Color Wheel | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

Color Wheel | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

 

Color is obviously very important to you. Which position takes color in the design process?

That depends on the product I’m designing or working on. In textiles such as upholsteries, color is the last thing you do. But if you start with weaving research, or if you making small samples to study a particular structure, you always do this in black and white. Just look at the small samples we have here at the Casa Vitra exhibition here in Milan. In these black and white testing samples, you can quickly see what percentage of one color and of the other color is best and what the effect will be before you actually color the textiles. Color is something that is always in my mind while I’m designing, but you do not color the actual design in this stage. The final color collection is only composed at the very end of the process when all tests are done. It’s way too expensive to do everything in color when you are still in the sample stage. And even at the end of the line, there is still a lot of testing in color. Like in colors for plastics for chairs or for carpets. Even then, you can come to the conclusion that a certain color does not work well on a design, or does not get through testing. Then you have to start all over again. If you pull out an, for say orange color, then the connection in the total color-line is no longer a match. In a way, color is interwoven into the design process, but it’s also something you need to do later, because otherwise the process is too expensive, it is just not efficient.

 

Stitched letters on canvas  | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

Stitched letters on canvas | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

 

Elaborating on what you are saying: besides the new Vitra developments and designs, many designs are “classic designs’. You also develop the renewal of colors for these classic designs. How do you handle that? You have to deal with the originals, your own and Vitra’s vision and the current “Zeitgeist”.

I will first look in the archives: what has been done in the past, what has the designer done, what was his vision. And of course, we have a nice Vitra museum where all the archives are. I make a study of the design and the original colors, we talk to relatives of the designer if possible and research it’s heritage. Then I make a suggestion. Surely it is an interpretation of mine of the design, with my statement and sign on it. I don’t believe in objectivity. I’m not “matching” the new colors with what used to be the originals. My own handwriting will be in it. I very much believe in that: The new color line only gets a high quality with this new handwriting. And I do this purely on intuition.

 

Stitched letters on canvas  | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

Stitched letters on canvas | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

 

How do you choose color: that is purely intuitive, or based on history, theory or research? Or is it a mix? Or does everything seize together?

Yes, that’s it. It all seizes together: research, a lot of testing, color viewings, but also intuition.

You are, in my perception, not working with trend colors. Is that right?

That is right. I always wonder what good trend colors are. It’s about the context: where are the colors used? What kind of materials? Is it for a chair or for a wall? In my work, I determine the specific colors for a certain item, which is quite different than predicting colors for a large group so that all materials can be woven. So trend colors are not something I’m concerned with.

 

Stitched letters on canvas  | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

Stitched letters on canvas | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

 

Are there certain elements that people can recognize: that’s a piece by Hella Jongerius?

That’s more something for someone else to say … I can not see how others see my handwriting in color. It is a certain conviction. I have made a certain color structure within Vitra : The reds, the Greens, the Lights and the Darks. Those four groups I use as an organizational structure, but within these groups, all colors are represented. I also think I’m designing the colors for a particular spectrum of design. For furniture, fabrics and carpets. Not all for Vitra, but also for other companies. I do not design colors for clothing or walls. It’s just a piece of the puzzle which I work with.

 

Color samples and stitched letters on canvas  | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

Color samples and stitched letters on canvas | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

 


Is there a particular philosophy or is it all quite intuitive?

It’s all focused on the subject. From there an ideals group of colors is developed. A design always has a surface or needs upholstery. And sometimes if you see the actual color and fabric on a chair, it can still happen that it does not work at all: In that case, the color must be replaced. So, I cannot judge or say, “ This is a particular Jongerius series”.

 

Fabric and color samples | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

Fabric and color samples | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

 

In addition to your color work, you are also working on designs. What is a good design in your opinion?

I think it’s a good design when it touches more than “just a new thing”. When it’s “beyond the new” and “beyond the object”. Like “pushing the envelope”. And that the design has deeper layers, multiple layers within itself. If it touches something in a context, in the world, for the profession, for certain materials. Just creating a new thing, is not good enough …

 

The Reds, The Greens, The Lights and The Darks|  Color| Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

The Reds, The Greens, The Lights and The Darks| Color| Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

 

That shows in your work. The deeper layers make it special.

Yes…. A bigger story than the thing it self.

Is there a design in the Vitra collection that stands out at that level?

On a product level, it’s very difficult to choose one design. I still find it very difficult. I’m not a huge furniture fan. I have to relate with it design-wise, but it’s “just a chair” … I am not actually drawn to it. I think for me the process is far more important. For example, I could not style and furnish a showroom, like Casa Vitra. That’s not my job. My home is also not decorated like a home of a stylist. But when I look around here at the showroom, find it very beautiful. [Show Casa Vitra Milan 2016]

 


Color and textile samples | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

Color and textile samples | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

 

Is there something you want to tell the young designers and students, at the (design) academies?

Well, it’s just very difficult for them I think. What can you as a designer contribute in a world where everything already exists? You can only do that by answering bigger questions on an abstract level. There are now added new disciplines in design land, such as food design. But the everyday things, we all live with, and in the industry, in the ordinary and core business of design, there is still a lot to do. Very few designers go work in the industry, which is also very difficult. I often have young people with me in the studio. But I speak a whole other language then they do. The knowledge “gap” is so big. And the industry is perhaps less sexy to work in. When you’re young, you can do start-ups, you can do a lot along the edges of design. But if you want to work in the industry, that’s is a whole different discipline and not so sexy, but it’s a very important industry.

 

I don't have a favourite colour | Book | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

I don’t have a favourite colour | Book | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

 

Time is up… Other journalists are waiting and we have to finish. Can’t believe the interview is over yet. I had so much more to ask. Luckily there is the book, filled with beautiful pictures and more personal stories about Vitra, Hella Jongerius, design and color… It will be my color bible..!

Thanks Hella, Vitra and Eline. Hope we meet again soon.

 

I don't have a favourite colour | Book | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

I don’t have a favourite colour | Book | Casa Vitra Milan 2016 | Expo colors by Hella Jongerius | by C-More

Can a TV be design | Serif | Samsung |Bouroullec | Vitra

6 maart 2016

 Can a TV be design?

Serif | Bouroullec | Samsung

Vitra

[scroll ↓ voor NL]
Serif TV | Design by Bouroullec | Samsung | Vitra | Photo © by C-More

Serif TV | Design by Bouroullec | Samsung | Vitra | Photo © by C-More

 

 

 

Can a TV be design, that’s the question.

Now I’ve seen the Samsung Serif TV, designed by the brothers Bouroullec, I think: Yes.

The Serif is designed for people who don’t want a TV. They don’t like that big black box in the room, like me. And honestly: when do you spot a TV in all these beautiful houses in the pictures in magazines. Never….

When thinking of the “old” original TV’s, you probably imagine a TV cabinet. More of an interior element in the room. In the past years, the TV developed to the flatscreens you see nowadays. Samsung asked the brothers Bouroullec to create a new TV design concept. And they came with a TV that blends harmoniously with a modern living space.

A design that fits naturally in any environment, just like a piece of furniture. You can put it on a shelf, like a book. Or you can put the ultra thin TV on legs, move it around your house, to the bedroom, the kids room, or even take the small one it with you, like a notebook. The TV is about the idea of framing and defining a picture.

“Many attempts were explored in our workshop, and step-by-step we approached the logic of SERIF TV: a TV defined by a frame that outlines the screen.”

The look and feel is modern and retro at the same time. It blends in with many interior styles, from modern to eclectic. The design is based on a Serif Font letter: “In profile, the SERIF TV forms a clear capital ‘I’ shape, its slim body broadening to form a flat surface like a small shelf at the top. Seen from the front, SERIF TV is defined by a single frame, one colour, one shape. Available in white, dark blue and red.”

The Bouroullec brothers about the design process:

“Like typographers designing a letter, we studied both the object and its interaction with the space around it. The idea was not to be constrained to a single material or shape, but the challenge was that every detail and element composing the TV had to fuse harmoniously with the rest. The initial mock-up was made by carving wood and plastics, then made into an electronic product in the commercialisation process. The final product was designed in a shape that is almost identical to the first mock-up.”

The serif TV also has some extra’s like a “pulling a curtain” over the screen: “This is a user interface, which applies a filter over the content, giving an abstract impression of what is going on behind. When ‘curtain mode’ is active, viewers can access simple services such as a clock, Bluetooth speakers, apps and their photo gallery.”

 

 

An Interview with Erwan Bouroullec

Erwan Bouroullec himself presented the Serif TV at the Vitra showroom in Amsterdam. Patrick from Interiorator blog got the chance to interview Erwan, and gave me the chance to join and to ask Erwin some questions myself. I asked him about his thoughts about the trend that more and more people are living in Cities and the trend that people are willing to share more instead of owning items by themselves. Erwan told that they are seeing this change too. The Serif TV fits perfectly it this changing environment. Mobility is important: You can take the Serif TV with you, move it around, and quickly settle a place. Some other designs of the Bouroullecs have this mobility too, like a work table, which quickly can change from a working table to a dining table. It’s all about small spaces and sharing. It’s universal, and you can put it everywhere you like.

 

I bet this Serif TV will appear in many homes and in many of the interior pictures in the design magazines!

Where to buy and find more information

Because this TV is not an average one, the distribution will only be by selected design stores. For the Netherlands, these are special selected VITRA stores. You can find them here: Samsung Serif TV  available at VITRA stores NL 

For other countries: Visit the Samsung Serif TV website here.

More about Bouroullec you find HERE.

More about Vitra you can find HERE.

Ps: You can read Patrick’s interview with Erwan Bouroullec on his blog: Interiorator.

•Enjoy!•

 

 

Erwan Bouroullec presenting the Serif TV | Design by Bouroullec | Samsung | Vitra | Photo © by C-More

Erwan Bouroullec presenting the Serif TV | Design by Bouroullec | Samsung | Vitra | Photo © by C-More

Serif TV | Design by Bouroullec | Samsung | Vitra | Photo © by C-More

Serif TV | Design by Bouroullec | Samsung | Vitra | Photo © by C-More

 

Serif TV | Design by Bouroullec | Samsung | Vitra | The Design process | sketching | Photo via Samsung

Serif TV | Design by Bouroullec | Samsung | Vitra | The Design process | sketching | Photo via Samsung

 

Serif TV | Design by Bouroullec | Samsung | Vitra | The Design process | Photo via Samsung

Serif TV | Design by Bouroullec | Samsung | Vitra | The Design process | Photo via Samsung

 

Serif TV | Design by Bouroullec | Samsung | Vitra | The Design process | Photo via Samsung

Serif TV | Design by Bouroullec | Samsung | Vitra | The Design process | Photo via Samsung

 

Serif TV | Design by Bouroullec | Samsung | Vitra | The Design process | Photo via Samsung

Serif TV | Design by Bouroullec | Samsung | Vitra | The Design process | Photo via Samsung

 

Serif TV | Design by Bouroullec | Samsung | Vitra | The Design process | Photo via Samsung

Serif TV | Design by Bouroullec | Samsung | Vitra | The Design process | Photo via Samsung

Serif TV | Design by Bouroullec | Samsung | Vitra | The Design process | Photo via Samsung

Serif TV | Design by Bouroullec | Samsung | Vitra | The Design process | Photo via Samsung

I shape | Serif TV | Design by Bouroullec | Samsung | Vitra | Photo via Samsung

I shape | Serif TV | Design by Bouroullec | Samsung | Vitra | Photo via Samsung

 

I shape | Serif TV | Design by Bouroullec | Samsung | Vitra | Photo via Samsung

I shape | Serif TV | Design by Bouroullec | Samsung | Vitra | Photo via Samsung

 Serif TV | Design by Bouroullec | Samsung | Vitra | Photo via Samsung

Serif TV | Design by Bouroullec | Samsung | Vitra | Photo via Samsung

 

Lifestyle| Serif TV | Design by Bouroullec | Samsung | Vitra | Photo via Samsung

Lifestyle| Serif TV | Design by Bouroullec | Samsung | Vitra | Photo via Samsung

 

Lifestyle | bookshelf | Serif TV | Design by Bouroullec | Samsung | Vitra | Photo via Samsung

Lifestyle | bookshelf | Serif TV | Design by Bouroullec | Samsung | Vitra | Photo via Samsung

Lifestyle | bookshelf | ornament | Serif TV | Design by Bouroullec | Samsung | Vitra | Photo via Samsung

Lifestyle | bookshelf | ornamanet | Serif TV | Design by Bouroullec | Samsung | Vitra | Photo via Samsung

 

Lifestyle | self-standing | Serif TV | Design by Bouroullec | Samsung | Vitra | Photo via Samsung

Lifestyle | self-standing | Serif TV | Design by Bouroullec | Samsung | Vitra | Photo via Samsung

 

 

KAN EEN TV DESIGN ZIJN?

SERIF | BOUROULLEC | SAMSUNG

VITRA

Kan een tv design zijn? Nu ik de nieuwe Samsung Serif TV ontworpen door de gebroeders Bouroullec gezien heb: Ja.

De Serif is ontworpen voor mensen die eigenlijk liever geen TV in huis hebben. Ze houden niet van die grote zwarte doos in de kamer, net als ik. En eerlijk gezegd: wanneer ze je nou een TV in al die mooie huizen op de foto’s in tijdschriften. Nooit toch….?

Als je aan de “oude” originele TV’s, van vroeger denkt, zie je waarschijnlijk eerder een TV-meubel. De TV in een houten ombouw. meer een soort TV-kast in het interieur. De afgelopen jaren is de tv ontwikkeld naar de flatscreens die je tegenwoordig ziet. Samsung vroeg de broers Bouroullec een nieuwe tv-design concept te creëren. En zij kwamen met een TV die harmonieus is te integreren in een moderne leefruimte.

Een ontwerp dat van nature past in elke omgeving, bijvoorbeeld als een meubelstuk. Of je kunt het op een plankzetten, als een boek. Of je plaatst de ultra dunne TV op de meegeleverde pootjes, en verplaatst het makkelijk  door je huis, naar de slaapkamer, de kinderkamer, of neemt de kleinste met je mee,net als een notebook. Bij deze TV gaat het concept over ” framing en definiëren” van een plaatje of beeld.

“In ons atelier hebben we van alles onderzocht en zo ontwikkelden we stap voor stap het idee van SERIF: een TV die gekenmerkt wordt door het frame dat het scherm omrand.”Ronan en Erwan Bouroullec

De look en feel is modern en retro tegelijk. Het past in vele interieurstijlen, van modern tot eclectisch. Het ontwerp is gebaseerd op een brief Serif-lettertype: “Van opzij gezien heeft SERIF TV de vorm van een hoofdletter „I”, waarbij de slanke behuizing breed uitloopt om een plat oppervlak te vormen als een soort plankje boven op het toestel. De voorkant van de SERIF TV wordt bepaald door een frame uit één stuk, in één kleur en één vorm. Verkrijgbaar in het wit, donkerblauw en rood.”

DE BROERS BOUROULLEC OVER HET ONTWERPPROCES:

Net zoals typografen die een letter ontwerpen, hebben wij zowel het object als de interactie met zijn omgeving bestudeerd. We wilden ons niet laten beperken door het gebruik van slechts één materiaal of vorm. Het was juist de uitdaging om alle details en onderdelen van de TV harmonieus met elkaar te combineren. Het eerste model werd uit hout en plastic gesneden. Daaruit kwam een elektronisch product voort dat geschikt was voor de verkoop. Het uiteindelijke product was qua ontwerp bijna identiek aan het eerste model.

De serif TV heeft ook een aantal extra’s zoals een ‘trekken van een gordijn “over het scherm: ” De gebruikersinterface is als een gordijn dat je voor het scherm trekt en legt een filter over de content. Daardoor krijg je een geabstraheerde indruk van wat er daarachter gebeurt. Wanneer deze „gordijnmodus” geactiveerd is, kunnen eenvoudige functies worden bediend zoals een klok, Bluetooth-luidsprekers, apps en de fotogalerij.”

 

 

EEN INTERVIEW MET ERWAN BOUROULLEC

Erwan Bouroullec presenteerde zelf de Serif TV in de Vitra showroom in Amsterdam. Patrick van Interiorator blog interviewde Erwin. Ik mocht met hem mee en kon zo ook enkele vragen aan hem stellen. Ik vroeg hem naar zijn ideeen over de trend dat er steeds meer mensen in steden gaan wonen. En de trend dat mensen bereid zijn om ruimte en spullen te delen in plaats van het zelf te bezitten. Erwan vertelt dat zij deze tendens ook zien. De Serif TV past perfect in  deze veranderende omgeving. Mobiliteit is belangrijk: Je kunt de Serif TV meenemen, door de ruimte verplaatsen, en zo ook heel  snel een plek creeeren. Enkele andere ontwerpen van de Bouroullecs hebben deze mobiliteit ook, zoals een werktafel, die snel in een eettafel kan veranderen. Het draait allemaal om kleine ruimtes en om delen. Het is universeel, en je kunt het overal toepassen waar je maar wilt.

Ik wed dat deze Serif TV wel gaat verschijnen in de interieur foto’s in de design en interieur tijdschriften!

 

WAAR TE KOOP EN MEER INFORMATIE:

Omdat deze TV is niet een standaard TV is, loopt de verkoop via  geselecteerde designwinkels. Voor Nederland zijn dat speciaal geselecteerde VITRA dealers. Je kunt ze hier vinden: Samsung Serif TV verkrijgbaar bij Vitra winkels NL 

Voor andere landen: Bezoek de Samsung Serif TV website hier.

Meer over Bouroullec vind je HIER.

Meer over Vitra kun je hier vinden.

Ps: Je kunt het interview van Patrick met Erwan Bouroullec binnenkort lezen op zijn blog: Interiorator.

•Genieten!•

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